Most SEO Agencies serve their purpose but it’s fair to say that without doubt, some are better than others. Most of what can be achieved with SEO can be achieved in-house. The majority of SEO that will most likely need to be done on a simple, basic services site for a small business can be done by one person. Whether or not you need an SEO Company depends on your objectives and your own technical competence – take the time to learn SEO and providing you don’t have a large website or an E-Commerce store, you will most likely have little to no problem in achieving your objectives. Where an SEO company comes in is to add an additional value, where you may manage to cover off most of the important factors with regards to optimisation, an SEO Company can certainly help when it comes to obtaining that extra 10%.
The typical SEO Agency will offer a full SEO Service – this usually includes a full keyword research document, full technical website audit, a campaign brief and, where relevant, an SEO Campaign plan that outlines activity on your SEO Campaign for the next 3 months. Out of all these initial set-up documents, the two most important by far and away are the keyword research document and technical website audit. The keyword research document is the cornerstone of any SEO campaign. Identifying the right keywords, the keywords that will drive revenue to your website, eight at the beginning of the campaign is of the utmost importance in ensuring that your campaign heads in the right direction. The technical audit should cover all the main on-site and on-page factors and should provide you with an indication of where your site is at currently and where it needs to go.
The next step in any SEO Campaign is the link building or monthly actions phase, and this is usually where SEO Companies make their money. Some SEO Companies have been known to charge in excess of £200 for what they term an “optimised article submission” – this activity can be completed free of charge by any customer within the space of about 20 minutes. Additional activity on the part of the SEO Company will include directory submissions, press release submissions and perhaps some link scouting activity – all of these submissions will be charged at highly inflated prices over what it would cost the consumer ordinarily to purchase or make the submission directly.